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Ellie Corley – Incubator Mentor 2020

Ellie is a small business coach who helps business people make the transition from struggling business owner to a successful entrepreneur. Ellie has worked at a senior level advising C suite leaders of international boards for over 15 years.

Ellie started her coaching business in 2015 to help other business people deal with the sometimes overwhelming prospect of starting a new business while still having a life! Before coming to Australia Ellie spent over 15 years as a corporate reputation specialist, trainer and workshop leader in the US and UK.

Today, Ellie offers a wide range of programs and services – from individual coaching to delivering seminars and training workshops.

Ellie was also Global Marketing Director for ARM, a top FTSE 50 company. ARM’s silicon chip designs are in 99% of the world’s consumer electronic products, nearly all smartphones, through to Digital TVs, cameras and cars and beyond. Where she advised the

board on reputation management and repositioning their brand based on the impact they had in the world. She overhauled the marketing function, changing it into a far more sophisticated team, recruiting 20 new members and aligning their marketing to

audience areas e.g. mobile lifestyle, Internet of Things etc. She managed the handover of one CEO to a new CEO and the subsequent communications internally and externally.

She also navigated the communication take-outs for our executive team of employee surveys, the outcome of some feedback from one of those surveys was a new initiative with UNICEF to have ARM work on a project that looked at how technology could be a force for good in the world.

Prior to the role at ARM, she worked at Virgin, where Ellie was the Communications Director for Richard Branson’s not for profit foundation,Virgin Unite. Researching and helping draft Richard’s Book ‘Screw Business as Usual” and dealt with world leaders on

his role on the Global Drugs Commission. In addition, she advised Virgin Group MDs, persuading them as to how their businesses could be a force for good and agreeing group programs for each entity. Virgin Unite was focused on harnessingthe entrepreneurial spirit

of the Virgin Group and people’s skills to effect large behavioural changes in things like youth unemployment. Virgin Unite incubated and started The Elders and the Carbon War Room, one of her roles was securing funding for these entities. Ellie is also a leading communication and marketing specialist. Today she runs her own business Half Full Communications. Her campaigns for the UK government for Beat Bullying.

Q & A – Norfolk Incubator Programme – 2020

Where did you grow up?

I grew up in the UK, in the Royal town of Sutton Coldfield, famous for a large acreage public park originally the last shooting and game reserve of King Henry the 8th!

Sutton is a small place and comes under Warwickshire. I have happy memories fishing with my dad in the Vale of Evesham, which isn’t far from Sutton Coldfield and is famous for fresh produce and vegetables.

Given the choice between living in the city or country which would you choose and why?

The country and nature are definitely now my first choice, however when I was younger it was London all the way! We recently sold our farm that we had in Cambridgeshire, in the UK. We have fond memories of the wheat fields and the children playing on the hay bales. We swopped the rural country life for the ocean. We came here because of the lifestyle, we wanted to be able to spend more time outdoors.

Describe your area of expertise?

Business coaching for entrepreneurs that helps them achieve growth, communications and marketing strategy excellence, customer profiling brand positioning (without customers you simply don’t have a business), all with a large dollop of positivity and hand holding support.

What are you looking forward to most about participating in the Norfolk Island Incubator Programme?

Seeing people and businesses thrive. I was brought up to really appreciate community and protect traditional ways of life. I feel that this is very important for generations of Norfolk Island folks.

What wisdom or knowledge do you hope to share with the participants?

My genius zone is about identifying hurdles, asking the right questions and bringing out the right outcomes for the individuals and the business. Ensuring clarity of purpose, mission and values. I hope to share my knowledge about how to tell their stories effectively and authentically, positioning their businesses and being clear about who their end customer is. I have worked with large and small businesses during my career and have learnt a great deal about how to succeed as a business person. Planning is key. Without a plan it would be like taking a road trip without a map, you might miss all the good bits!

What is the greatest hurdle you have had to overcome in your career and how did you do it? I have worked hard and I have been privileged to work in many board level roles, responsible for millions in terms of turnover, I have worked with world leaders, campaigned against things that matter like climate change and child marriage …but no-one has endless supplies of energy. My body was under stress 24/7 and I became sick, got cancer over 9 years ago now. and still see that as a big hurdle. I am grateful to learn from what happened to me, and the impact that had on my professional life. I got through that period and reset my own priorities. Money, power and status is irrelevant if you don’t have a healthy body. Sometimes, knowing how to set yourself realistic targets is the most important thing.  Work should be enjoyable, you should be able to work with people you like and do good along the way. Do good, have fun, and the money will come!

If you could solve one problem or issue what would it be?

Alzheimer’s and Parkinson’s disease.

What advice would you give your younger self?

Listen to as many people as possible and take all the feedback, good and bad, but have faith in yourself.

If you could have dinner with anyone, who would it be and why?

Alive – Russell Brand, I think he would be entertaining cerebrally and fun too

Dead – Ghandi of course

Best advice you have been given?

Crikey, that’s tough! I have had a lot of advice… soak it up! Filter the stuff that doesn’t matter

Change your thinking, change your life.

Find a mentor and do what they’re doing.

Be kind to people; treat people as you would like to be treated.

What are you looking forward to most about participating in the Norfolk Island Incubator Programme?

The diversity of the business people, getting to know my mentees and actually having a useful and supportive role in their success! I hope one day to visit and see everything first hand.

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