Amanda Fisher, aka The Cash Flow Queen, is a Chartered Accountant who is on a mission to educate business owners about how to understand and interpret their business numbers so that they can make better business decisions.
Reasons often cited for the high failure rate of new businesses include poor cash flow and lack of sufficient working capital. Both can be directly attributed to a lack of knowledge and understanding of the numbers.
People go into business with a great idea and excited plans for what they want to achieve. However, there’s no requirement for financial literacy to start a business. Amanda has identified that there are few options of training for business owners in this area. She is bent upon filling the gap so that the business owners, their staff, families and the communities don’t have to suffer the stresses and strains and failure that come from that lack of education.
Amanda brings extensive experience and technical knowledge, combined with a forward thinking and practical approach to cash flow and numbers. With a knack for making the complex simple, removing jargon and accounting-speak, she makes the numbers fun and interesting and inspires people to embrace the numbers. She is the author of three books including the Amazon #1 Bestselling book, Unscramble Your Numbers – Unlock the Secrets To Your Business Cash Flow, has written countless articles and is a weekly contributor to Smallville.com.au.