Lisa McLean – Incubator Mentor – 2020

Lisa McLean – short bio.

Lisa Mclean is a Sydney based freelancer who helps small businesses with their online marketing and communications. Lisa began her career in public relations in the 90’s working in PR agencies for corporate, government and lifestyle clients. She was the first Australian PR Manager for the high performance blender Vitamix, then moving to an in-house role at The Rosehip Specialists where she managed the marketing and communications for their health and natural beauty brands.

Lisa’s skills lie across the many facets of online communications including copywriting, content creation, branding, social media and email marketing to name just a few. She soaks up everything related to health and wellness and loves sharing her knowledge on all the aspects of staying well. She has her own blog Beautyful Naturally focussed on how to make healthier choices for your skin.

Lisa is a mother of two teenagers and in her spare time can be found walking by the ocean, taking yoga and pilates classes, as well as supporting her husband and son on their triathlon adventures. L

Q & A – Norfolk Incubator Programme – 2020

Where did you grow up?

I was born in London but came to Australia with my parents when I was three and gained Australian citizenship aged 18 so I feel a true blue Australian! I have always lived in Sydney. At first inner city and now on the beautiful Northern Beaches.

Given the choice between living in the city or country which would you choose and why?

Actually for me it’s neither. My ideal place to be is a seaside town. I am no longer excited by city life and love some space and nature around me but being by the sea brings me back to me​!

Describe your area of expertise?

I began my career in Public Relations when you could actually talk to a journalist on the phone and we faxed not emailed! Over time I have gained experience across all areas of marketing. I currently freelance my services to small business owners helping set up websites, building marketing systems, content creation for social media and coaching on how to build an online community and find new customers through online marketing strategies. Many of my clients are in the health and wellbeing industries so this is definitely the industry I know best and the space I love to work!

What are you looking forward to most about participating in the Norfolk Island Incubator Programme?

I am excited to be chosen to be a mentor in this project especially at this time in our lives. One of the positives of the adjustments we are all making because of Covid is it is bringing people back to their communities and discovering their own country. Building the profile of Norfolk Island so more Australian’s visit with a focus on health and wellbeing is a great strategy and being part of a team to support Norfolk Island locals and share my knowledge so my mentee can build their own business will be so rewarding.

What wisdom or knowledge do you hope to share with the participants?

Coming from a marketing background, my advice is to be clear on your brand, your story and your customer first. When you have brainstormed and decided on these things, setting up a business model and knowing how to market your business is so much easier. Marketing is the key – you can have a great product or service, and have a business structure and systems in place but you need customers to survive. Therefore the key is the right marketing. I hope I can share my experience in online marketing with the mentees by helping them tell their story and be discovered by people across Australia and even around the world!

What is the greatest hurdle you have had to overcome in your career and how did you do it​?

A hurdle for me, as is true for many women, is balancing motherhood with a career. Deciding what is important and what you can do career wise while still being the parent you want to be. How this looks is different for every woman, but for me it was always being open to new directions and always learning so I could change my roles to fit in with family life. I had to learn to say no and be clear on what I could or couldn’t manage in my work life.

If you could solve one problem or issue what would it be?

Having teenagers and now going through these new challenges in our world, I am seeing more and more the mental health issues that so many people battle with, especially teeenagers. I have learned a lot about the systems in place to support young people’s mental health and I don’t think we are doing enough. This is an issue in my eyes that needs to be solved and I would love to be someone who helps bring change to these systems in order to help more teens who struggle. We need a total rework of how we manage mental health issues in our country from the top down. We need to rethink it and we need to do it fast!

What advice would you give your younger self?

Hindsight is such a great thing! Looking back I would tell myself to follow my passions and believe in yourself. I was lacking confidence in my twenties so I didn’t always listen to my heart or challenge myself. The years whizz by and having children during the prime time that you are also building a career is not ideal. It’s only now that I am on the verge of a new chapter in life with kids entering a more independent age that I can start to consider where I take my career to next. I am even considering retraining in the health and wellness space. If I had the confidence and belief in myself at a younger age maybe I would have started following my passions earlier in life.

If you could have dinner with anyone, who would it be and why?

At the moment it would be all my family who live overseas.My family stretches across the globe form the UK, USA and Costa Rica. Reality for all of us is overseas travel is not going to be for quite a while so bringing us all together if that wish could be granted would be amazing!

Best advice you have been given?

Actually what comes up with this question is not advice but a well known saying that someone shared in a group gathering last year – “This too shall pass.”

It has stuck with me ever since because it spoke to me at the time and I repeat the words to myself often. When life presents challenges and you are caught up in managing something that is overwhelming or stressful, you need to be reminded that the experience or challenge won’t be forever. Life ebbs and flows and never stays the same. It allows me to take a breath, put things in perspective and be mindful of the situation and its effect on me. It’s an important perspective to take in life.

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